ENG101 Blog #2 "Psychological Pleasure"

I believe the most important idea in chapter five of “Fast Food Nation” by Eric Schlosser is the use of flavoring and fragrance to apply “Psychological pleasure” to us. Humans are naturally born to eat foods that appeals to them and that pleasure our taste buds. As a natural sense of humanity, our foods should taste, smell and look good. Food Corporations exploit our psychological pleasure by work closely with chemist to apply these three factors to our foods, foods that are needed in order to sustain survival. They are able to re-engineer foods with science to artificially pleasure our minds with naturally born essentials that our bodies crave such as fat, sugar and salt. It is to an extent where vegans can’t even know if foods like fries contain meat and dairy. The flavor industry is very secretive about its products and refuses to disclose any information about it as long as its FDA approved. In the end it’s all a business.