Friday, March 25, 2011

ENG101 Blog #2 "Psychological Pleasure"

I believe the most important idea in chapter five of “Fast Food Nation” by Eric Schlosser is the use of flavoring and fragrance to apply “Psychological pleasure” to us. Humans are naturally born to eat foods that appeals to them and that pleasure our taste buds. As a natural sense of humanity, our foods should taste, smell and look good. Food Corporations exploit our psychological pleasure by work closely with chemist to apply these three factors to our foods, foods that are needed in order to sustain survival. They are able to re-engineer foods with science to artificially pleasure our minds with naturally born essentials that our bodies crave such as fat, sugar and salt. It is to an extent where vegans can’t even know if foods like fries contain meat and dairy. The flavor industry is very secretive about its products and refuses to disclose any information about it as long as its FDA approved. In the end it’s all a business.

Friday, March 18, 2011

ENG101 Blog #1 "Shock Doctrine"

In the tragic Natural incident of Hurricane Katrina in New Orleans, many citizens gathered around food drives and shelters for basic human needs such as food, clothes and shelter. This enormous hurricane wiped out the city in the known south. But to other people this was a sign of relief and opportunity to change the city once and for all. Restoring the old city became a corporate interest by using this natural disaster as a new light to exploit their "interest." When i say interest i mean privatizing the city to their needs. For example, the public educational system was being put out and replaced by private charter schools, schools that are for-profit schools. I believe the process of gentrification was occurring.  Gentrification is basically pushing the underclass out, privatizing everything and utilizing the use of corporate presence. It’s very sad to believe that longtime residents are being pushed out a place they once called home because it’s not the same and they can’t afford the new expenses. The corporations used this natural disaster as a way for a new change, a new change that will significantly benefit them and change the city once and for all to a new slate of civilization.